Subvert

While I’m all-in on re-decentralizing the web, there are certain places where putting a lot of the same kind of content together does make sense. For instance, a music store. But that doesn’t mean a profit-driven version of the music industry that’s even worse than the old profit-driven music industry. Yes, I’m talking about Daniel Ek but I’m also talking about Bandcamp, which is somehow doing worse than it was under the Fortnite people.

So what would an alternative look like? According to Subvert, it would be a collective. It would build slowly, it wouldn’t require endless growth, and it would have a straight-up manifesto in the form of a zine. They have a pretty solid vision for a musician-owned world of digital presence. This checks way too many of my boxes to just ignore, so I signed up as a founding musician. It's got an interesting old-school aesthetic too.

We now have our music up on the alpha site, and if you're interested in supporting me and our tunes, I'd dig it if you gave that a shot. It's hard to break through the monopolies and duopolies of the current tech world, but I'm cautiously optimistic.