Jakob Nielsen answers a question that's on a lot of people's minds right now. Weird times we're living in.
Most UX researchers will parrot the line that focus groups are terrible, and even if they are parroting, they're right. Erika Hall, in Just Enough Research, calls focus groups "research
Good points here. I think we're actually pretty good at this. We tally Zendesk feedback and periodically meet with customer service to see what's actually a problem and what